02
Dec
09

Resume

Claire Roberts

Objective To obtain a marketing position in which I can gain further experience in the field and contribute acquired skills while also enhancing the quality of the company.
Experience 2007                             Shoreline Sightseeing                  Chicago, IL

Entry Level Sales Position

  • Worked with a team to contribute to one of the companies most profitable seasons.
  • Handled customer complaints.
  • Helped to plan company events and promotions.
  2008-2009     Anthony Property Management Group     Chicago, IL

Office Manager

  • Created files for new tenants.
  • Orchestrated detailed monthly reports of clientele information.
  • Mediated all tenant complaints.
  • Relayed statuses of ongoing projects to property owners.
 
  • Developed company logo and planned advertisements
   
Education 2005-2009         University of Illinois at Chicago        Chicago, IL

  • Bachelor of Arts, Communication
Extracurricular  activities  Member of the Communications Society, Tau Sigma National Honors Society.
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01
Dec
09

Groundswell Questions Chapter’s 11 and 12

Claire Roberts

December 1, 2009

Comm. 491

 

Groundswell Chapter 11

Companies listening to their employee’s needs and embracing them is obviously important and Best Buy creating the Blue Shirt Nations is a perfect example of a corporation energizing their staff. However, doesn’t a company creating an open source for their workforce to vent create a potential liability? If a worker was to criticize their employer a consumer would probably be more deterred from purchasing from that corporation then if an average person had a complaint.

 

Groundswell Chapter 12

The last chapter of the text sums up key points of the groundswell and main topics that have reoccurred throughout the book: listen to the people, be patient, embrace change, etc. However, while reading chapter 12 I couldn’t help but notice how much this text contradicts what “The New Rules of Marketing and PR” text advocates. Groundswell implies to reader that they are in complete control of shaping the groundswell and making it work towards their advantage. In comparison, New Rules details the lack of power we have when it comes to viral campaigns and open source applications, the power is in the hands of the consumer and we should try to use this phenomenon  to our benefit rather then try and control it.

30
Nov
09

Press Release

17
Nov
09

November 17, 2009

Claire Roberts

Comm. 491

Article Questions

 

November 12, 2009

 

The New York Times article discusses how at first users did not like the News Feed application on Facebook, but then the “tides turned”; I often times feel that people are annoyed by other Facebook users constantly updating their status’. I am just wondering how students in the class feel about all the new Facebook applications, are they enjoyable or bothersome?

 

Facebook Attracting More of the Older Crowd details how the social networking site is being used by an older demographic. How many people in the class have parents on Facebook and does this deter them from using the site?

 

The Message Is the Message details President Obama’s popularity as more of a pop culture phenomenon then presidential candidate. Using different mediums to reach larger amounts of voters is good, but doesn’t Obama’s behavior diminish the integrity of the campaign?

 

You Might Not Love the New Facebook, But Brands Should talks about if your Facebook page is becoming overloaded with Ads you should stop being a fan of the products, but advertisements show up regardless.  How can users stop the SNS chaos?

 

New Facebook Pages: A Guide for Social Media Marketers; Facebook is adapting to be more suitable for marketers, but is this change making Facebook more complicated for its users?

 

November 17, 2009

 

Chapter 10 discusses narrowing a buyer persona and marketing specifically to them; however, the text only goes as far as to define the term, it doesn’t tell you how to know which buyers to target?

 

Chapter 11 How do you create “thoughtful content” without making it come across as too fabricated and manufactured to consumers? Also, which is better, content that requires registration or those that don’t, there are obviously pros and cons to both formats.

 

Even though the winner of “Goldcorp Challenge” was getting 575,000 dollars in prizes didn’t all the people the contributed their ideas to the challenge deserve some compensation. Once again doesn’t the idea of Linux and open source create copyright conflicts and disagreements over ownership?

03
Nov
09

Groundswell Chapter’s 7 and 8

Claire Roberts

Comm. 491

November 3, 2009

 

Chapter 7 discusses tapping into your customer’s enthusiasm, creating a customer community, and participating with brand enthusiasts; however, haven’t we discussed countless cases of customer buzz online reflecting negatively on a company. Doesn’t the text put too much trust in the reliability of customer ratings and good buzz?

 

Also, can we further discuss how to successfully have “customer contact” (legitimate), especially if you are working for a large company?

 

Chapter 8 makes it very clear what MIKE2.0. is and how to use it, however who are the people using it? The chapter mentions companies, but also repeatedly compares the application to Wikipedia which is managed by regular people. Overall, are wiki’s meant more for consumers, companies, or both?

15
Oct
09

10-15-2009

Claire Roberts

Comm. 491

October 15, 2009

 

“How Twitter Will Change the Way We Live” mentions following live feeds on Twitter that includes television episodes and debates; how is this possible? Is it just a link or is there actual streaming audio?

 

“The Twitter Explosion” mentions an Nielson study that discovered Twitter is most used by adults ages 35-49; why do you think it is that social networking site users are usually young adults and Twitters reaching an older demographic?

 

“State of the Twittersphere” details how at least 50 percent of Twitter users are not giving away personal information, have never tweeted, and are not connecting to other users; in earlier texts we have learned how the web is moving in a direction of greater connection for all online users, but doesn’t this data directly dispute what we have previously read?

06
Oct
09

10-06-09

Claire Roberts

10-06-09

Critical Questions

 

The first article was a little complicated and difficult to understand. Just to make sure I have somewhat of a grasp on the main concepts; it is discussing how sites like Yahoo organized information by categorizing and grouping them?

 

Could we further discuss the term folksonomy; I am unclear on the defintion user-generated classification, emerging through bottom-up consensus”. Once again I comprehend the idea of domain categoraztion but would appreciate some clarification.

 

How do everyday people use tagging for personal use? The article describes it uses for research and tagging terms like “Emily Dickinson” and “Civil War”, but how is the application applied by users outside of scholarship?




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